IN THIS INNER HIVE MAILING:
1. Louis's ORIGINAL attempted nickname, almost an embarrassing error; and
2. A really interesting "Classic" Tom the Dancing Bug, from 1993, never before reprinted, in which the strip revealed an ACTUAL potentially illegal practice on
David Letterman's
The Late Show. (Really!)
(DON'T MISS THIS!)--
Originally, the nickname Louis was trying to anoint himself in this week's comic was not Flash, but
Cap.
I was halfway through the pencils on this strip, using the nickname Cap, when my son happened to come in to my office and look over my shoulder. He said, "Is this a crossover reference to Chagrin Falls?"
I didn't know what he was talking about, and he reminded me that the name of the son in the Smythe family from my "Chagrin Falls" storyline is named Cap!
Apparently my imagination is so limited, I can only think of one fictional nickname. And my memory is so limited, I can't recall when I've already used it for a fairly major character.
I had to quickly think of another "cool" nickname (I found a website that lists NHL nicknames), and then replace all the Caps with Flashes. And instead of a kid asking Louis, "Why would anyone call you Cap? You aren't the captain of ANYTHING," he asks about the TV show.
Whew. It's a good thing someone is paying attention to this stuff… and wanders into my office at exactly the right time.
Here are my Cap-filled notes for this comic:

--
This week's upcoming "Classic" comic (to be published on Thursday on
gocomics.com/tomthedancingbug) came to mind because of the retirement of
David Letterman. He used to do a segment called "Brush with Greatness," and I guess this is Tom the Dancing Bug's brush with Dave.
It comes to us from 1993, when Letterman had just moved from his
Late Night show on NBC to a newly refurbished theater and new show,
The Late Show, on CBS. And, apparently, when Tom the Dancing Bug was a crusading, muckraking journalistic comic strip.
At the time, this logo of Marlboro cigarettes, a stylized picture of their iconic cowboy, was absolutely ubiquitous on advertisements around the world.

And, as an AVID watcher (and HUGE fan) of Letterman's show, I noticed something odd about his brand new set...

I was able to find a couple of shots of Letterman's 1993 set (from YouTube) to show you guys the actual evidence:


I tried to keep things fun and lighthearted with the Larry "Bud" Melman punchline (a reference to an old character from the show), but I did genuinely think something was going on here.
I loved Letterman, but I was sure he himself wasn't behind any of this, and I actually contacted a couple of media outlets. I spoke to
The New York Times's advertising columnist, and he called back saying he wouldn't write about this because he'd spoken to their late night talk show expert, who thought The Late Show and CBS would never circumvent the law like this. I guess he was convinced this was a purely artistic expression of a New York cityscape, and it was a coincidence that some images happened to be a boon to Philip Morris, one of the biggest advertisers in the country.
But
New York Magazine did run a piece on my comic strip, which unfortunately I cannot find online to show you guys.
I believe that within a few weeks (couple of months?), these logos mysteriously disappeared in a subtle set re-design.
BUT THE STORY CONTINUES NEXT WEEK!!A couple of weeks after this comic appeared, I noticed ANOTHER instance of these tobacco advertising shenanigans, involving ANOTHER beloved (by the country, and by me) comedy star, and I did ANOTHER comic about it, in which Tom the Dancing Bug revealed that the conspiracy goes deeper and deeper! (Really! I was surprised to look back and see how substantive I got.)
Stay tuned for the second installment in this series, next week!--