COXIMOLOGY FORGING AHEAD IN DIGITAL

Following its launch in 2007, ComiXology established itself as the dominant player in digital comics distribution — largely on the strength of its Guided View technology, which offered a more fluid reading experience than previous apps had afforded. Marvel Entertainment and DC Comics adopted Comixology's platform in their digital storefronts.

And in the last week of May, Comixology pulled off a major surprise with the launch of Comixology Unlimited, a monthly subscription service that’s hoping to be the Netflix of comics, the Spotify of sequential art, the Marvel Unlimited of books not published by Marvel.

lex Spencer at comicsalliance.com reports that “the Twitter reaction since the launch suggests the news wasn’t just a surprise to readers, but to many of the creators involved too.”