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COMICS AND GRAPHIC NOVELS DO WELL IN 2016

Unbeatable Squirrel Girl coverLast year, reports Michael Cavna, the only area within adult fiction that increased in sales over 2015 was graphic novels. He quotes Publishers Weekly, which, citing Nielsen BookScan numbers, asserts: “The lone bright spot in fiction was comics and graphic novels, which had a 12% increase on the year.”

Fiction overall was nearly flat last year, dipping by 1 percent. There were “no breakout bestsellers” in adult fiction, PW reports, and almost “all fiction subcategories closed out the year lower than in 2015.” Yet amid this nearly across-the-board decline on the fiction side, comics were too popular to be denied.

At mid-year (last summer), Heidi MacDonald at publishersweekly.com reported that after a year of slipping sales and smaller lines in 2015, the comics industry was in a more upbeat mood at the 2016 Diamond Retailer Summit, held August 31-September2 in Baltimore by Diamond Comic Distributors, the main distributor for periodical comics and traditional comics publishers. ...

While sales have yet to fully recover from a shaky start in 2016— overall sales are down 2.2%— graphic novels are up 2.4%. Additionally, Diamond’s customer count is up 3.6%.

Periodical comics are down 2.6%, and merchandise down 1.6%. However, at a breakfast presentation, Diamond reps announced that sales had picked up over the summer, and by year's end they expect sales to stabilize.

The growth in graphic novels was remarked on by nearly every publisher. Mainstream authors Chuck Palahniuk and Margaret Atwood have had success at Dark Horse, said editor in chief Dave Marshall, at a state-of-the-industry panel. “More and more of our readers are preferring the collected [book] format.” ...

Much of this summer’s surge in sales is due to DC’s Rebirth event, a moderate revamp of its superhero comics line, which launched in April and has shipped over 12 million returnable units since then. The sales velocity of Rebirth has been even bigger than 2011’s New 52 (an earlier DC superhero revamp), with Rebirth showing a 76% rise in sales compared to New 52’s 47% rise.

DC hopes to continue the upswing with a Justice League vs Suicide Squad event — DC’s iconic superhero team battles DC’s bad-guys turned good-guys team—early in 2017, announced by co-publishers Dan DiDio and Jim Lee.

At Marvel, retail channels outside the direct market (local comic book stores) have had an impact, including Scholastic Book Fairs, where lighthearted Marvel characters such as Moon Girl and Devil Dinosaur and The Unbeatable Squirrel Girl are sold. Marvel senior v-p of marketing and sales David Gabriel said Marvel is having its best year since he started at the company 14 years ago. The new Black Panther series by Ta-Nehisi Coates has also expanded the diversity of Marvel’s line, as well.

Other publishers saw a similarly rosy horizon.

For more Rants & Raves with its comics news and reviews, gossip and cartooning lore, visit www.RCHarvey.com

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