ARCHIE'S IMPENDING DEMISE
The big news of the summer is that Archie Andrews is going to die in July. The publisher has become extraordinarily—even annoyingly—adept in recent years at generating news about itself. But this was unprecedented at Archie Comics. As soon as this tidbit was released to the mainstream media, it went all gaga, naturally. CBS Evening News, CNN, Entertainment Weekly, USA Today, New York Post and on and on. But with the emphasis on the death of an American comic book icon, some reports glossed over and nearly ignored the “alternative” nature of Archie’s death.
He dies only in the Life with Archie title, the series in which he marries both Betty and Veronica. That series is a spin-off of a 6-issue story in Archie Comics (Nos. 600-605) written five years ago by the adventurous Michael Uslan who gets Archie married to each of his highschool girlfriends. Uslan’s ingenious story was so successful that it spawned a new Archie magazine, the aforementioned Life With Archie. While that title was hitting the newsstands regularly, all the other Archie books continued in ignorant bliss of Archie’s new “alternative world” matrimonial fate. Now after three dozen issues, the alternative world is coming to an end. And it ends with the death of the title character.
It’s nearly impossible these days to take seriously the death of any comic book character. Superman died; then came back to life. It’s going on everywhere. But Archie’s expiration is only the latest shattering event that has distinguished the company’s books since Jon Goldwater sat down behind the desk his father had occupied when founding the company. Goldwater knew something had to change in Archie Comics. Not the characters—“the personalities, the integrity, who they are as people, what they stood for seventy years.” That, he averred, could not—must not—change.
But Riverdale had to change. The world is different now than it was when Archie first cavorted in front of Betty to attract her attention 73 years ago (Pep Comics, No.22; December 1941). “Riverdale had to expand,” Goldwater said, “it had to diversity, it had to morph, and we needed to keep the characters true to who they were but put them in a setting that is more realistic and more contemporary than what was going on in Riverdale before I got there.”
So he started authorizing changes. In addition to getting Archie married to both of his high school paramours, an openly gay highschooler, Kevin Keller, was introduced and then marries his partner and runs for political office. Mrs. Grundy dies. One girl gets breast cancer. Lately, a wheelchair-bound character arrived.
Goldwater fils is certainly more open-minded than his father. He applauded Seth MacFarlane’s spoofing of Archie Comics in “Family Guy.” What would he say (what does he say?) about the infamous Harvey Kurtzman/Will Elder spoof of Archie that prompted his father to sue in order to shut down forever? Dunno. But interesting to speculate about.
The company is keeping the exact circumstances of Archie’s death under wraps, but not the outcome: Archie Andrews will die, in both of the book's timelines (Betty-wife and Veronica-wife), which merge in Life With Archie, No.36, the series' penultimate issue, which will come with five alternative covers by five artists. The last issue, No.37 (in August), will take place a year later and will show how everyone is getting along without Archie. The title will cease with that issue, and Archie will stay dead in that alternative world.
Other funnybook characters may die and come back to life, but in Archie’s case, we’re relatively safe in assuming he’ll stay dead because he dies only in the alternative world. In the regular teenage Riverdale world, Archie scampers blithely on.