THE MORE YOU KNOW...
If you enjoyed this week's comic, then you must like to read because THAT WAS ONE WORDY CARTOON, SON.
And so I'd recommend this book, which was the inspiration for the comic: The Selfish Gene, by Richard Dawkins. This book blew my mind when I read it in college, and that's not even counting the fascinating last chapter in which Dawkins introduces the meme concept.
If you're like me, and I know I am, this book will change the way you look at everything.