DC "RELAUNCH" SELLS OUT

DC Comics’ stimulus plan to ramp up sales by starting all over with a brand new generation of Number Ones is working better than anyone imagined. Every No. 1 of “the New 52" titles is selling out within hours. Retailers raised their orders for these titles but not enough. "I thought ordering five times my normal DC numbers would have been enough," said John Robinson, co-owner of Graham Crackers Comics, which has nine locations in the Chicago area. "I needed to think more like 10 times."

DC went back to the presses almost at once, ordering second printings of the first round of releases. On Monday, September 12, reported Scoop, the company announced that 12 titles would receive second printings, due in stores on October 5; then on September 13, they announced that week’s full line-up would be reprinted, due on the shelves October 19. And on September 14, DC announced that Action Comics No. 1 and Batgirl No. 1 have sold their second printings and were scheduled for third printings, out October 12.