When 2010 dawns, Hallmark and the House of Peanuts will hook
up for a year-long celebration, offering a host of exclusive 60th
anniversary products, according to a sourceless clipping sent in by R&R
operative Ed Black. The theme of the festivities, “Peanuts Then & Now,” will
highlight the evolution in the appearance of the characters over the
decades — from the early Snoopy with
smaller snout and bigger ears, say, and the initial Linus with bushy bangs and
a bulging forehead. Another of the partners in this marketing conspiracy is
CVS, which gets started early, this fall, as the exclusive retail outlet
through the holiday season; then in January, Hallmark will give front-of-store
placement to plush, giftware, keepsakes, ornaments and other Peanuts products
(Peanuts is promulgated by more than 150 licensees).
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