Canadian cartooner Sandra
Bell-Lundy, who produces Between
Friends, a strip featuring several life-long women friends, did a special
series of strips to coincide with Mother’s Day — strips about the necessity for
women to have mammograms regularly. The three Sunday-style strips are
flash-animated and voiced at thingamaboob.ca , a site sponsored by the Canadian
Cancer Society. At her blog, Bell-Lundy writes: “When I was approached to help
out with this campaign, I was excited for a couple of reasons. One, of course,
was because I hought it was a valuable message. Secondly, I thought the fit was
perfect. Between Friends is very
women-focused, and I felt the targeted audience would relate very well to my
characters. And lastly, because it was an opportunity to stretch a bit and do
something a bit new and challenging — all within the comfort zone of my ‘area of
expertise.’” She admits that she was “a bit nervous about coming up with a
little storyline for the mammogram message.” But she needn’t have worried: she
pulled it off with her usual aplomb. “As it turned out,” she concludes, “it
wasn’t really all that difficult because it wasn’t that much of a stretch from
the way I normally work.”
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