Wiley Miller, who did editorial cartoons before he syndicated his comic strip, Non Sequitur, dramatized the profession's dilemma in his release for Sunday, February 4. In the strip, visible at http://www.gocomics.com/nonsequitur/, an assistant addresses a newspaper executive, saying: "There's a group of editorial cartoonists outside who are threatening to draw scathing cartoons in protest of the elimination of so many staff positions and to post them on the Internet to bring public pressure on you."
The executive replies: "Didn't they do that last year? What did they call it ... Big Stink Tuesday?"
"You mean Black Ink Monday?"
"Whatever. So how'd that work out for them?"
"Well ... there's even fewer of them now. I guess that's why they're still upset."
"I see ... But since a lot of those protesters have a staff position and are selling their work to me dirt cheap through syndication, what incentive is there for me to spend 500 times more in salary and benefits for the work of just one person?"
The assistant answers: "I'll go ask, sir." She subsequently reports back to say that the cartoonists "just mooned me, then ran off giggling to the nearest bar and started drawing on cocktail napkins."
To which the executive replies: "Well, let THAT be a lesson to me."
Black Ink Monday actually occurred in the fall of 2005, but that’s beside the point. Miller’s point is that editoonists who are syndicated are shooting themselves in both feet, if such a thing is possible: their cartoons are available to all newspapers for much less than the newspapers would have to pay a full-time staff editorial cartoonist, so what is the newspaper’s incentive to retain the services of a staff editoonist? Merely to do local issue cartoons? Those are the ones that inflame readers and inspire onslaughts of phone calls, the thing most feared by newspaper editors. Newspaper editors are creatures of the written word; they are uncomfortable encountering verbal confrontations in an audio mode. They’d rather not have them. And they can avoid them by directing their staff editoonist to refrain from doing local issue cartoons. And then, having eliminated local issues as grist for the cartoonist’s mill, there’s no reason to retain the cartoonist for national issues because syndicated cartoonists deal with those matters at much less cost to the newspaper. Ipso facto, no need for a staff editorial cartoonist.
An obvious escape from this predicament would be for editoonists to forego syndication. If editorial cartoons aren’t available through syndication, newspaper editors will have to retain staff editoonists if they want political cartoons to flag their editorial pages. Editors may not be all that keen to give space to the inky-fingered fraternity, but they can scarcely deny the effectiveness of editorial cartoons. As Paul Conrad said recently: “I have no idea what the readership is of written editorials, but it doesn’t come anywhere close to the readership of editorial cartoons.” And after nearly sixty years of skewering pomposity and foolishness (not to mention outright stupidity) in visual terms, Conrad should know which is the more effective—words or pictures. “Those damn pictures,” as Boss Tweed is reported to have said when objecting to Nast’s cartoons. But he didn’t mention editorials; he didn’t fear them. (Conrad, by the way, has a new book out—an autobiography, I, Con, which he claims he hasn’t read. No, he isn’t being simply perverse in that Conradian way we’ve all come to know and love: the book’s text was “composed” from an interview Conrad gave for the purpose. One of the best interviews I’ve seen with Conrad was conducted recently by the cartoonist calling himself “Mr. Fish,” aka Dwayne Booth, at the Los Angles Weekly, http://www.laweekly.com/art+books/books/the-fine-art-of-drawing-pricks/15511/ ; worth a nice, long lingering look.)
AAEC’s president Rob Rogers, staff editoonist at the Pittsburgh Post-Gazette, was contacted by E&P’s David Astor for comment on Miller’s effusion, and he said: “I understand Wiley's point. But it isn't as simple as asking all editorial cartoonists to give up syndication. That's like saying a person doesn't really care about the environment until they give up their car. I am sure Wiley cares about the environment AND still drives a car. Our 'Black Ink Monday' protest was the equivalent of driving a hybrid car. It certainly wasn't going to solve the problem but it was a small way we could do our part for the cause. We don't have any collective bargaining power. There is no editorial cartoonists union. The AAEC is a professional organization that holds annual conventions to talk about the industry and, yes, to gather in bars to draw on napkins (that part he had right). ... Even if we asked everyone in our group to give up syndication, there would still be enough non-AAEC cartoonists out there to fill the editorial pages. The point of our protest was to emphasize the importance of having a local cartoonist covering local issues, something no syndicate can provide."
True. But it may also be something no newspaper editor really wants very much—inflammatory comment on local issues that provokes phone calls that consume his valuable time. Incidentally, the Post-Gazette, until recently, had two editorial cartoonists. The other one, Tim Menees, who concentrated almost entirely on local issues and wasn’t syndicated (until, maybe, the last few years; but he’d been at the paper for 30 years), was fired in early February 2006.
While Miller’s cartoon highlights the cause of the problem—editoonists who are syndicated sabotage the profession by making staff editoonists superfluous—he is not suggesting that everyone should withdraw from syndication. “That’s utter nonsense,” he said when I asked him about it, “and doesn't deal with reality. Syndication isn't going away and the problem isn't syndication, per se. It's cheap syndication of cartoonists who have a staff job that's the cause of the problem. What needs to happen is to remove the profitability of laying off a staff cartoonist and replacing their work with an abundance of cartoons for just a few bucks a week.” Editors can buy packages of editorial cartoons for $15-25 a week and have a choice among several cartoonists every day. Miller suggests that if syndicate rates were increased, the editors’ temptation to use syndicated work instead of hiring staff cartoonists would be lessened. “The rates need to increased dramatically,” he said, “—more than 100%—to make it less of an option to replace a staff cartoonist.” And if the rates were higher, making a living solely as a syndicated editoonist would be a viable possibility for cartoonists who wanted national circulation. Said Miller: “My belief is, if an editorial cartoonist wants his or her work to be in syndication, then they should go the route Pat Oliphant, Ann Telnaes and Ted Rall have done.” None of these three cartoonists have a home paper; they hold no staff position. They are, in effect, freelancers who peddle their product entirely through syndication. But the income isn’t much. If syndicate rates were higher, the lot of the syndicated freelancer would improve greatly. But this idea, too, threatens to undermine an institutional bulwark—job security, chiefly. Still, I don’t expect Miller to give up on his crusade. He’s accustomed to suiting his actions to his words, and if he were an editorial cartoonist, he might well give up being syndicated.
Like all of us, Miller is a principled person; unlike most of us, he has acted upon his principles several times to his apparent disadvantage. He had been doing editorial cartoons at the Santa Rosa Press Democrat since 1978, but when he sold a comic strip, Fenton, into syndication in 1982, he gave up doing editorial cartoons. Fenton folded after a few years, and Miller went back to editooning in 1986 at the San Francisco Examiner. But when he sold Non Sequitur into syndication in 1992, he again gave up his editorial cartooning gig. Several, not just a few, editorial cartoonists have expanded their vistas by simultaneously doing a syndicated daily comic strip. But not Miller. As a matter of principle, he wouldn’t do both. “I’ve had a long-standing feeling about this,” he told me when we talked soon after Non Sequitur started, “and I’ve taken a stance on it a long time ago that a full-time editorial cartoonist should not be doing a daily comic strip. The reasons are, first of all—both jobs are full-time jobs. When you try to do two full-time jobs in any profession, the quality of your work will go down in both areas; you cannot maintain it. Comic strips and editorial cartoons are two completely different trains of thought, two completely different kinds of approaches, two different deadlines. What usually suffers first is the editorial cartoon: because it’s on a daily deadline, what usually happens is that the cartoonist will knock out the editorial cartoon as quickly as possible, get that out of the way, to get back to the comic strip, which is a more incessant thing—you’ve gotta do it every damn day; you’ve gotta keep working to keep it going.”
Just as important, however, is the second reason Miller won’t do both a strip and an editoon: doing both takes two niches in the profession, one of which some young cartoonist could occupy if the older cartoonist weren’t occupying two places. “This is an extremely difficult profession to break into,” Miller said, “—it’s easier to become a pro ball player than to become a professional cartoonist. Just look at the numbers. There are about a hundred working editorial cartoonists, and right now [1992], there are 173 comic strips in production [a number that has changed only slightly since 1992; there are now about 200]. Out of a national population of 250 million [now 300 million]. That’s rather tough odds. And if some of the 173 strips involve one guy doing two features [an editorial cartoon as well the strip], that makes it just that much more difficult for young talent to break in, to be given a break somewhere. We got our break, somehow. Make room for the new guys.”
Miller’s position on the matter has changed in recent years. “I’m not as strident as I was 15 or 20 years ago,” he told me last week. “I was adamant years ago about editorial cartoonist doing a comic strip because that meant they were taking up two full-time slots, making it that much more difficult for young cartoonists to break in. But as the job market for editorial cartoonists worsened, I softened that stance. Given the situation today, I think editorial cartoonists need to have a back-up plan, another way to make a living at cartooning, and developing a comic strip is a way out. But once they create a comic strip and get it going for a year or two, I still think they need to decide one way or the other which way to go.”